Box seats for few, bleachers as well

Datafolha's research held at Brazil vs Chile game, last Saturday, in Mineirão, revealed that 90% of the supporters belonged to classes A or B, 67% were white and 86% were graduates

iG Minas Gerais | Ana Paula Pedrosa |

Privilégio. Além de pagar um alto preço, o torcedor em algumas fases de vendas ainda precisava entrar em um sorteio para garantir seu ingresso
LEO FONTES / O TEMPO
Privilégio. Além de pagar um alto preço, o torcedor em algumas fases de vendas ainda precisava entrar em um sorteio para garantir seu ingresso

Brazil who goes to the stadium watch a World Cup match is not the same Brazil who is on the streets. A Datafolha research held at the match between Brazil and Chile last Saturday (28) in Mineirão stadium showed that 90% of the supporters belonged to classes A or B, 67% were white and 86% had graduated from college. In general population of Brazil, mulattos and black people are the majority (86%), class C concentrates almost half the Brazilians (49%) and those with a university diploma are only 16%.

In the box seats, the concentration of rich and influential people is even bigger. According to information of those who work in the VIP spaces in Mineirão, in the first match hosted by the stadium - Colombia vs. Greek - on the 14th of June, there were 6.000 in the box seats. Next Tuesday (08), when the stadium hosts a semifinal that may have Brazil's presence, there must be 14 thousand guests, equivalent to 24% of the public of the event - considering the average of 57.500 people per game.

Who stays in these spaces has special buffet, with cold and hot dishes, besides desserts and various beverages that range from soda to wine or champagne. Air conditioning, waiters, bar service during the whole match and a replication of the cup to take home as a souvenir are among the privileges. The buffet service is standardized by Fifa and offered by three companies.

In the box seats only guests are allowed. Everything is paid by the companies, which laid out real fortunes to state their presence in the stadia. The box seats have been sold two years ago and the most expensive package cost R$ 4,6 million (approx. US$ 2,04 million), which granted them right to 19 matches, in Mineirão (MG), Maracanã (RJ) and Itaquerão (SP). The cost per game is of R$ 242 thousand (approx. US$ 107 thousand). Each box has the capacity to host 22 people, which means an investment of R$ 11 thousand (approx. US$ 49 thousand) per person. For the sake of comparison, the most expensive ticket sold on Fifa's website  cost R$ 1.980 (approx. US$ 880) - for the big final, in Maracanã.

Even Fifa's or the Brazilian squad's sponsors must buy spaces in order to be present in the stadia. The guests are rigorously selected among special clients, suppliers and strategic partners, influential people and opinion leaders. Even Prince Harry, from England, has been in Mineirão's box seats.

No blacks. On this Wednesday (02) edition, the British newspaper "The Guardian" published an article about the absence of black people in the stadia. The author of the text, Brazilian Felié Araújo, said he lost goals because he was staring at the crowd looking for a black person.

"Differently from South Africa or the United States, here there isn't a black medium class - not even a black political class. Black people's majority, in Brazil, is poor, and the World Cup tickets are, for most of them, unreachable", he said in his text.

Translated by Raquel Sodré

Leia tudo sobre: classesBrazilWorld Cup 2014